Effects of Brand Image on Brand Loyalty in the Airline Industry Dissertation

Effects of Brand Image on Brand Loyalty in the Airline Industry - Dissertation Example People may understand branding in various ways. However, it is not enough to understand branding through having people in the target market choose your products as opposed to the competitors. But, branding, is usually meant for the prospects to get to find a product or service offered by a particular organization as the only one that can solve their problems, in the market. It is also important to encourage branding as it creates a stronger relationship between the organization and the customers. Branding acts as an assurance to the customers that the solution that an organization is providing to their problems is a kind of solution that will be there every time they need it. As a result, the customers need not worry so much about their problem. This simply shows that branding provides a consolation to the customers. Through a brand image, customers find a particular reason to feel part of the organization. Â  In the strategic positioning of organizations in the market environments, branding has become a very important factor to consider. This is because branding has come out as the main thing that an organization needs to work on to inform the public about their products and services so that they can enhance their reputation. In other words, branding can be considered to be advertising on its own. This is so because, through branding, it is like putting the name of the business in a vehicle that will take it to its destination. It can also be regarded as using an impressive letterhead to send an invoice. Branding also means using an attractive logo to send the image of a company in an attractive way. We can describe branding in various ways, just as we can say, it is like passing your business card to a client. Good branding usually attract referrals.