Lays A Potato Chips And Company Marketing Essay

Lays A Potato Chips And Company Marketing Essay Lays established in India in 1965 and introduces international and Indian flavours in Indian market.Lays introduces pure vegetarian flavours in Indian market.The most famous flvours are Lays Spanish Tango,Classic Salted,Lime , Indias Massala Masti,American style Cream and Onion and Indian Magic Massal(http://www.dillogical.com/lays.html) According to Business dictionary SWOT analysis is a situation analysis of an organization to find out internal strengths and weaknesses and external opportunities and strength of company to make a strategy. Lays is a multinational company who has strong distribution network. Its easily available to everywhere. Although Lays has a strong distribution network, they are trying to expand their network in all areas of the country. Lays has a strong brand value itself but there are some differential advantage which makes Lays above then its competitors and that advantage is Pepsico.Lays is a brand of Pepsico company who has strong reputation in the world.Frito-Lay sales forces enjoys excellent reputation over its competitors(Marketing Management,p325) Market sementation means division of a market into different segments of buyers with different wants and behaviours,wo wants different products or marketing mix.The companies used different methods to segment the market and develops profiles for those segments.(Principles of Marketing 4th European Edition,P 391)

Cold Knap Lake :: English Literature

Cold Knap Lake This poem is about an incident from the poet's childhood. Cold Knap Lake is a real place near Barry in Glamorgan, South Wales. It is a Bronze Age burial site, and something of a local beauty spot. A little girl is drowned in the lake, or so it seems, but the poet's mother gives her the kiss of life, and her (the poet's) father takes the child home. The girl's parents are poor and beat her as a punishment. At this point, the poet wonders whether she, too, "was...there" and saw this (the beating, rather than the rescue) or not. The poem is inconclusive - the writer sees the incident as one of many things that are lost "under closing water". What begins as a reflection on a vivid memory ends by recognizing the limits and vagueness of the way we recall the past. In the opening lines, the poet seizes the reader's attention with the seeming seriousness of death. This makes the mother's action seem yet more miraculous. If we assume that the "wartime frock" is being worn during (not after) the Second World War, then the poet (born in 1937) would have been at most eight years old. The mother is a "heroine" but her action has nothing to do with the war. The rest of the crowd either do not know about artificial respiration, or fear to take the initiative. And they are "silent" perhaps because they do not expect the child to recover. The poet notes how her mother's concern is selfless - she gives "her breath" to "a stranger's child". (We can contrast this with the poet's admission of her own coldness to someone else's child in Baby-sitting.) The image also suggests the miracle of creation as related in Genesis (the first book of the Bible), where God gives Adam life, by breathing into his nostrils. Back to top The poet does not condemn, but seems shocked by, the child's being "thrashed for almost drowning". But for all we know, the parents who beat her thought this was the right way to teach their daughter to be more careful. (The incident may also explain the poet's reluctance, years later, as she writes in Catrin, to let her own daughter skate in the dark.) In the penultimate stanza, the lake of the title supplies an apt image of memory. Under the shadow of willow trees, cloudy with "satiny mud", stirred as the swans fly from the lake - the "troubled surface" hides any exact information. What really happened lies with many other "lost things" under the water that closes over them - in the lake, where

Mmse in Nursing Essay

A mini mental state examination (MMSE) also known as the Folstein test is a brief 30-point questionnaire test that is used to screen for cognitive impairment in a patient. It’s use I normally in medicine to screen for the presence of dementia. In this case I used it to estimate the severity of cognitive impairment at a given point in time and to follow the course of cognitive changes in an individual over time. Functions assessed are usually arithmetic, memory and orientation (Changsu Han, 2008). I assessed Mrs. Pandey’s state of cognitive impairment using the mini mental state examination. Mrs. Pandey is a young lady suffering from multiple sclerosis. At this point we assume that she has a normal cognitive state and it was proven correct by the mini mental state examination. After my assessment I found that the MMSE was easy to perform in a way that the type of questions to address where given to me already, concentration was nowon effective communicaion with Mrs. Pandey and developing confidence in her to answer the questions to the best of her ability. To some individuals it is difficult to ask some of the questions , an example was the one question were i had to ask the patient to count backwards from 100 by 7. This was because the patient could find it difficult to understand what is required by the question or interprete in a different way, which can affect the accuracy in determining the patient’s state of cognitive impairment. Some of the questions sounded a bit silly which could possibly annoy the patient especially when they have a normal cognitive state (McMurray, A. 2005). This I thought could cause psychological depression to the patient since they might feel they could be so silly enough not to answer some of the questions correctly. The advantage in this examination could be that no answer is wrong; it is just a way of assessing their state of cognitive assessment. Communication was not much a problem. An issue could be misunderstanding the aim or the purpose of the examination; I did do my best I think to explain the purpose of the exam. I really did not need to rephrase most of the questions because Mrs. Pandey is of an English speaking background therefore I just needed to say it as it is. I do not think, though, that my question could help me draw a definite conclusion because people make mistake even if their cognition is normal due to anxiety and nervousness therefore it is difficult to draw an accurate conclusion (Galea, M. Woodward, M. 2005 ) (McMurray, A. 2005). In terms of the video, i was a little disappointed because i was not speaking loud enough so some of the things i said could not be heard in the video. all in all i think i did a good job in communicating with the patuent, i had a profound open posture to the patient and the patient to examiner positioning was perfect in that it gave the patient a state of superiority

Heavy Impact Of Technology - Free Essay Example

Sample details Pages: 5 Words: 1542 Downloads: 5 Date added: 2019/06/17 Category Law Essay Level High school Tags: Internet Privacy Essay Did you like this example? The 21stCentury is characterized by the heavy impact technology has on us as a society while it continues to develop new devices and modernize technology.Millions of individuals around the world are now connected digitally; in other words, people globally rely heavily on smartphones tablets and/ or computers that store or save a majority of their personal information. Critical and extremely personal data is available and collected in these smart technology such as credit card details, finger print layout, and â€Å"as a result of the rapid development of technology-a persons exact and current location, where they work, and even where they live. Considering that technology and the internet have become so advanced, the definition of privacy has completely changed as a result. Don’t waste time! Our writers will create an original "Heavy Impact Of Technology" essay for you Create order In Rebecca Greenfields article, What Your Email Metadata Told the NSA About You. She mentionshow without even knowing it, people every day send emails that hold sensitive information. In the article Cyberscary: 4 Digital Threats to Worry About by Eugene Kaspersky, he mentionshow social sites also have easy access to private information. Daniel J. Solove explains the nothing to hide argument in his article Nothing to Hide: The False Tradeoff between Privacy and Security. Solove talks about how when it comes to internet privacy a lot of people dont really mind that their information is being invaded because they believe in the nothing to hide argument, that Montanez 2since they arent doing any illegal activity online then it is fine for the government to have access to their information online. People around the world send emails every day whether it be to talk to a friend or for business, but without even knowing it their email contains private information about themselves such as their location. Rebecca Greenfield is a staff writer of Fast Company, which is an award-winning magazine and website about technology, business, and design. Greenfield has an article called What Your Email Metadata Told the NSA about You. She talks about how the encoding contained in emails allows for agencies like the National Security Agency (NSA), or literally anybody that has access to Google, be able to locate an individuals address, name, the country in which they live in, read the personal email. Greenfield goes on to explain in her article that due to these agencies and people being able to access this private information so easily, they use and sell it for monetary value. This emphasizes my argument that the definition of privacy has changed due to the internet, because since there is such easy access to an individuals metadata it allows for agencies to sell an individualsprivate information to the highest bidder and they dont really care about what the bidder is going to do with this information or how it will affect the daily life of the owner of the metadata. Thisshows that internet privacy doesnt exist due to their being suc h easy access to an individuals private information. In the book, The Big Data Agendaby Annika Richterich, she talks about how the use of an individuals data online is becoming unethical. Richterch states that, In a 2014 ruling, the Court of Justice of the European Union decided that ?[i]ndividuals have the right â€Å"under certain conditions â€Å"to ask search engines to remove links with personal Montanez 3information about them (European Commission 2014, 1-2). This has been described as a strong signal that ?privacy is not dead. This shows the opposing side of the argument that internet privacy does not exist. But in the book, it states that people can only report search engines under certain conditions which emphasizes my argument that the definition of privacy has changed due to theinternet. Anindividual can ask a search engine to remove links with personal information;it is still up to the search engines decision whether or not they want to remove the link. Although an individual would like to have privacy, to an extent, they cannever fully be private due to their lack of control.Additionally, when people use social networking sites, they are normally prompted to provide personal information such as their full name, their birth year, what school they attended and their hometownsand etc. This allows strangers or the company itself to have easy access to their private information, even though the person could be in a private setting. In Eugene Kasperskys article Cyberscary: 4 Digital Threats to Worry About he discusses how internet privacy has completely changed due to sites such as Facebook. Kaspersky states that Facial recognition technology has passed from law enforcement to the public realm-Facebook uses it in many countries. Companies such as Facebook, which relies heavily on finding out all they can about an individual often tell their users they will not use their private information or pictures and that nobody will be allowed access to it. But the truth is, that these companies or agencies invade peoples privacy and even sell it to other companies or the highest bidder. When people join networking sites, they are shown the terms and conditions of the website, but the terms and conditions contain a vast amount of information that people dont have the time or care to read, so they usually agree with the terms and conditions. But hidden in the terms Montanez 4and conditions it can state that a website such as Facebook is allowed full access to a personal information whether it is private or not. The terms and conditions of the website trick the person joining that they are safe, but in reality, they are being used and exploited. For example, in the journal article, Keeping Internet Users in the Know or in the Dark: An Analysis of the Data Privacy Transparency of Canadian Internet Carriers, by Andrew Clement and Jonathan A. Obar, they talk about an analysis of data privacy transparency from forty-three internet carriers in Canada. In the article, they stated that most carriers perform poorly on data privacy transparency. We awarded very few stars overall, 92.5 in total out of a possible 430. On average, this is barely two stars out of a maximum of ten. Just seven of the forty-three carriers earned more than three stars, they go on to say that these companies barely touch on the topicof privacy and if they do it is very vague. Lastly, a plethora of people around the world are often unaware that their privacy is being invaded or choose to ignore the problem because they believe that since they arent doing anything bad on the internetthan they have nothing to hide. This is called the nothing to hide argument that Daniel J. Solove, the John Marshall Harlan Research Professor of Law at the George Washington University Law School and a leading expert on privacy law, explains in The Nothing to Hide Argument from his article Nothing to Hide: The False Tradeoff Between Privacy and Security. Solove explains in his artic le that the nothing to hide argument isnt the best argument to use against Internet privacy being completely invaded because it is completely wrong. The negative side of the nothing to hide argument is that it suggests that only people that are doing an illegal activity on the internet want privacy and everybody else doesnt, when in fact privacy on Montanez 5the internet is much more complicated than that. When it comes to the people who use the nothing to hide argument they believe that since they have nothing to hide then it is fine for the government to have access to personal information to collect and analyze. The government isntjust looking to see who is plotting a terrorist attack or who wants to build a bomb, instead, the government will monitor an individuals search history, what they do when they go online and whom they are communicating with over the internet. For example, it is as if they were watching a person in real life, following them around, looking into their house and searching through their stuff. When the government collects private information from an individual they are able to see their habits on the internet, what they like to buy online and etc. From this information, the government is able to create a profile for that person after they sell that information to advertisers.I believe that the internet has completely changed the definition of privacy because so many websites and social networking sites are exploiting individuals private information to their own advantage due to it having such a high monetary value. Which causes for peoples privacy to be completely invaded, agencies do it without caring about how the person would feel about it or how it will affect them in their daily lives. They do it by using the encoding in a persons emails, social sites lying about how they are not able to see a persons personal informatio n when they are private and also people completely ignoring the issue of internet privacy, because they believe that since they have nothing to hide it doesnt matter that their online activity is being watched. Internet privacy is a serious topic because so many individuals around the world hold such sensitive information online that if the government or agencies get a hold of it, it can be used against the individual, whether it is to control to them or to cause harm.